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You will need to purchase iPhone 12, iPhone 13 Pro Max or iPhone 13 Pro mini from Apple. After you have purchased your iPhone, trade in an iPhone XR (or newer) in good condition.
Apple iPhone 13 Pro Max and iPhone 13Pro Pro Max are FREE
This deal is available when you purchase an iPhone 13 mini, iPhone 13 Pro or iPhone 13 Pro Max, and the Verizon Device Payment Program at zero APR for 36 month, subject to carrier qualification. At the time of purchase, activate the new iPhone with a Verizon 5G unlimited plan. To receive full credit, you must remain on a Verizon service plan for at least 36 months.