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Some devices may not be eligible for credit. To trade in a device for credit or an Apple Gift Card, you must be at least 18 The trade-in value can be used towards a qualifying new device purchase or added to an Apple Gift Card. The actual value of the award is determined based upon receipt of a qualifying device that matches the description given at estimate. On the full purchase price of a new device, sales tax may apply. A valid photo ID is required for trade-in in-store. Local law may require that this information be saved. The offer may not be available at all stores and may differ between online and in-store trade-in. There may be additional requirements in some stores. Apple and its trade-in partners reserve all rights to refuse or limit the quantity of trade-in transactions for any reason. For trade-in or recycling eligible devices, Apple's trade in partner can provide more information. There may be restrictions and limitations.
The price is actually the same as last year's iPhone 12 Pro Max, however there are many beefier upgrades that will make the price worthwhile.
You can receive the AT&T Special Carrier Deal if you are an existing customer and you meet all eligibility requirements.

Apple iPhone 13 Pro, iPhone 13Pro Max, and iPhone 13Pro Max are yours for free
My only complaint about the iPhone 13's design was the absence of Touch ID. This is either underneath or at the power button. In a time where many are still wearing masks, it would be nice if there was an alternative method to unlock our iPhones.
iPhone 13 Pro & iPhone 13Pro Max prices

For this deal, you must purchase an iPhone SE or iPhone 12, iPhone 13 Pro or iPhone 13 Pro Max at 0% interest for 24 months. This is subject to carrier qualification. To trade in an iPhone XR and newer (in good conditions), except the iPhone SE (2ndgeneration). The new iPhone must be activated on any eligible T-Mobile tariff plan at the point of purchase. To get full offer credit, you must be on a TMobile rate plan that is eligible for at least 24 month.
iPhone 13 Pro Max discounts are now available. Here are our top picks to save some cash on this gorgeous new flagship.
When you order your iPhone online, you will have to complete the steps to authorize activation from AT&T Sprint, T-Mobile or Verizon. Your iPhone will then be ready for you to use. Follow the on-screen instructions to set up the carrier and activate it. Wi-Fi is required to activate your eSIM.

AppleCare+ offers accidental damage protection for up to two incidents every twelve months. AppleCare+ With Theft and Loss provides coverage for up to two thefts or losses every 12 months. Each incident will be subject to a service cost or deductible. Taxes could apply. Loss and theft coverage requires that you have Find My iPhone enabled on the device when it is lost or stolen. You should keep Find My iPhone enabled. Your Apple ID should also be associated with your iPhone throughout any loss or theft investigation. The removal of Find My iPhone will invalidate all coverage for theft or loss. AppleCare+ with Theft and Loss is not required in order to participate the iPhone Upgrade Program.
At the time of purchase, you can also trade your device in at an Apple Store.
This premium flagship starts at $1,099. The 120Hz refresh rate display gives it the fastest performance and has an amazing battery life.